Complete SWOT Analysis Of Bajaj Auto 2022

More About Bajaj Group

SWOT Analysis Of Bajaj Auto: Bajaj Group is an Indian global combination company founded through Jamnalal Bajaj Mumbai around 1926.┬áThe group comprises 34 companies as well as its principal organization Bajaj Auto is positioned as the world’s fourth largest two- and three-wheeler maker.

One of the most notable businesses includes Bajaj Auto Ltd, Bajaj Group Ltd, Hercules Hoists Ltd, Bajaj Electricals, Mukand Ltd, Bajaj Hindusthan Ltd as well as Bajaj Holding and Investment Ltd. The group is involved in various ventures, which include automobiles (2-and 3-wheelers) as well as home appliances lighting, steel and iron security, travel and cash.

Bajaj Auto Limited (BAL) is an Indian manufacturer and distributor of three-wheeler and two-wheeler vehicles. The headquarters of the company is in Pune, Maharashtra. The company made revenues of INR 2,35,118.5 millions in the year FY2016,, which was an increase of 5.9 percentage over the prior year. Net profit for the company grew by 25.1 percent over FY2015.

Quick Stats About Bajaj Group

FounderJamnalal Bajaj
Year Founded1926
OriginUttar Pradesh, India
No. of Employees60,000+
Company TypePublic
Market CapRs 40,709 Crore (2021)
Annual Revenue290 Billion Indian Rupees (2020)
Net Income/ ProfitRs 5,100 Crore (2020)

Product and Services by Bajaj Group

  • Automobile
  • Financial Services
  • Home Appliances
  • Electrical
  • Sports
  • Iron & Steel
  • Insurance

Competitors of Bajaj Group

  • Honda Motor Company
  • TVS
  • Mahindra Finance
  • Muthoot Finance
  • Frontier Communications.the 
  • Havells India

Complete SWOT Analysis Of Bajaj Auto 2022

Strengths in SWOT Analysis of Bajaj Auto

The brand position: Bajaj Auto is the fourth largest two – and three-wheeler auto maker worldwide. It manufactures motorbikes, passenger carriers, as well as goods carriers for goods. The most popular brand within the segment with two wheels within the Bajaj Auto range is Bajaj Pulsar. In the segment of three wheels it offers a selection of passenger vehicles that are 2-stroke and four-stroke and goods carriers.
A sustainable company: This company’s vast selection of products will allow them to provide a variety of clients. Additionally, it assists the business to achieve an increase in business that is sustainable.

Allianz and KTM: Bajaj Auto through its subsidiary Bajaj Auto International Holdings (BAIH) has 48% of the second largest sports motorcycle manufacturer in Europe, KTM of Austria. KTM is an significant brand recognition across the world and its alliance to Bajaj Auto help both the businesses deliver sustainable results with a focus on high-quality and low-cost advantages. KTM is a partner of Bajaj Auto with a large world-wide coverage.

Affirmed distribution: Bajaj Auto has dealers across India and has maintained a steady distribution chain. Bajaj motorcycles and three-wheelers are always on the market and are delivered to numerous large and small cities. So, there are many Bajaj Auto service centres throughout the nation.

Awards and Recognition: Bajaj Auto was placed at 96th place in Forbes the most innovative list of companies in 2014. Bajaj Auto was also named the best company in the year 2011 in the the Economic Times. Bajaj Pulsar has received numerous awards and acknowledgements.
market share in the two-wheeler category: As can be evident in the graph below, Bajaj auto is a part of 13 percent market share in the category of two wheelers. It ranks 3rd among two-wheelers.

Weekness in the SWOT Analysis Of Bajaj Auto :

Inconsistency within the marketplace of scooters Bajaj Auto was the leading player in the scooter market until the momentum for motorcycles began to increase in the early 1990s. Bajaj stopped its business page for scooters however, the scooter market is booming and has shown growth by 12% during the year 2016. In the present, Honda Activa and similar models are leading the way in scooters. The company is losing on a massive market by not entering into the market of scooters.

Issues with Labour: Bajaj Auto has been involved in labor and wage disputes in the past. On February 14, 2014, employees at the Chakan facility threatened to embark on hunger strikes. It was 2013 when Chakan as well as Pune employees went to strike. The strike tarnished the image of Bajaj and also affects the production.

It is not a global brand: Even after producing in huge quantities, Bajaj is not recognised as a brand that is globally recognized. Bajaj hasn’t branched out into different areas or increased its international reach as fast in the way it would. It is mostly one of the Indian company that is a market participant.

Opportunities in the SWOT Analysis of Bajaj Auto :

Market growth in the motorcycle industry: The global motorcycle manufacturing industry is expected to expand dramatically in the coming years. According to the market report the world’s motorcycle industry accounted for around $75000 million in 2016. The market grew by approximately 6.3 percent. The market is anticipated to expand at 7.7% CAGR during the 2016-19 time frame to the figure of $93450 million.
The market is growing India three wheeler Industry The three wheeler industry saw a rise of 11.51 percent in FY2016. It is projected to expand at a rate of 4.4 percent, to roughly $4.2 billion by the year 2017.

Introduce new vehicles: Bajaj Auto should be looking to further expand the portfolio of products portfolio, just as it has in the past, with models like Avenger Pulsar, Discover etc. Through the continuous incorporation of the latest technological advances into the portfolio, Bajaj’s image as an innovative business will also be maintained.

Threats In SWOT Analysis of Bajaj Auto:

A fierce competition in the market for 2-wheelers: The 2-wheeler market in India is extremely competitive, with top brands like Global as well as Indian giants like Suzuki, Hero Motocorp, TVS, and many more. competing to gain market share. In the race to capture market share, fuel effectiveness and cost are crucial to this Indian markets, every one of companies are continuously innovating to improve fuel efficiency at a lower cost.

High Bank interest rates: In comparison to other countries, India has a higher loan rate that is increasing. The increase in interest rates influences the purchasing decisions on cars and other items. that are purchased with interest.

Environment Regulations: Auto companies are subject to stringent environmental laws in India. These BS regulations are continuously changed in India and consequently, businesses are required to modify their products to conform to the laws and, consequently this could negatively impact the financial health of the company.

For Conclusive

Bajaj Group is one of the fastest-growing and rapidly changing businesses in India. Bajaj Group is adopting new techniques to expand its operations. They also contribute overall to global economic development.

But their flaws include non-performing Assets (NPAs) as well as an absence of a proper rural coverage, must be addressed. The good news is that by providing high-quality services and expanding into previously untapped areas, they can be able to transform their weaknesses into advantages, and challenges into opportunities.

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